Jeanne Sparrow: Embracing Fearless Authenticity in Business

by | Nov 15, 2023

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Jeanne Sparrow, a seasoned communications and media professional with over three decades experience, is not just a business owner; she’s an advocate for Fearless Authenticity.

In this client spotlight, we learn more about Jeanne’s journey, her business and the intersection of authenticity and financial management. You can find out more about Jeanne Sparrow and her work at jeannesparrow.com.

Tell us about Jeanne Sparrow and Fearless Authenticity.

I’ve been in the media for over three decades. I’ve worked in television, radio, podcasts, consulting and wrote a book on Fearless Authenticity.

I love people, and I love helping them tell their stories. Fearless Authenticity stems from the belief that who we are is a unique gift to the world, and success comes from embracing our authentic selves. People have trouble understanding where they fit in the world, and we often fight with the gifts and talents we are given when there’s an easier path right in front of us.

What challenges have you had to navigate as a business owner?

I started my business because of my own personal challenge. A morning show I was working on was canceled, and although it happens all the time in that world, it felt incredibly unfair at the time. I had already been planning my exit from the show and had clients lined up, so although I was upset, my financial planner reminded me it was an opportunity.

He said, “God keeps opening windows for you, and you peek your head out and come back in. So this time, He opened a door and shoved you out because clearly, that was the only way you were going to take the opportunity you were being given.” And he was right!

The new challenges I face are adapting my business to the ever-changing world. I incorporated in 2017 and every year since then, I’ve had to shift and adapt my plans for my business.

How would you apply Fearless Authenticity to financial insights?

At its core, Fearless Authenticity is about understanding both your strengths and the things you have no business doing.

People, especially entrepreneurs, think they have to pay their dues to do what they want. We force and punish ourselves because we think it is what being a business owner means. And we think we should be able to do all the things. But we need to eradicate the word “should” from our vocabularies. It’s my least favorite word. I’ve had my struggles in managing business finances with that mindset. I felt like I should have been able to handle the bookkeeping.

But, if a particular aspect, like financial management, isn’t your strong suit, hand it off to someone else. If QuickBooks isn’t your jam, hire someone else to do it. This approach allows you to focus on what you do best and stop wasting good energy that could be poured into the parts of your business that you thrive in. When you are fearlessly authentic, you save space for your strengths and stop forcing yourself to do things outside of your power. 

How has Fritz Financial Solutions helped you?

From the beginning of my career, my grandmother told me, “You’ve got to be able to see your money.” Although she didn’t even have a high school education, she ran her household, and she managed the money. She knew you have to know what’s coming in and going out.

I was having a hard time seeing my money. I didn’t have that financial information in context. I didn’t know what things were actually important for my bottom line.  A trusted friend introduced me to Daliah at Fritz Financial Solutions, and she quickly became invaluable.

It has taken such a burden off me. Daliah and her team have been like rudders and a steering wheel, guiding Fearless Authenticity through our changes. Their insights allow us to adapt to shifts in the market.

I’ve had other financial professionals who I have clashed with. They were great at their job, but not at explaining what I needed to know. Dalia and the team explain the things I need to know in a way I can understand — without making me feel dumb. You’ve got to be able to see your money: Fritz Financial Solutions helps me see my money.

Plus, I never have to visit the Illinois state tax website. Daliah makes my life so much easier.

Connect With Jeanne

msjeannesparrow

@jmsparrow

@JMSparrow

JeanneSparrow

@msjeannesparrow

YouTube

js@jeannesparrow.com

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If you are a business owner looking for a passionate team to take financial services off your plate so you can focus on what you do best,  contact Fritz Financial Solutions today. Our team of professionals will ensure you have the business insights you need to steer your company through the shifting tides of the market.

Traditional forecasting can be a losing endeavor  

If you're a business owner, I bet you’ve been told you should be forecasting. This traditional advice suggests that there is a specific model to follow or a manual to use. However, as you and I both know, the reality is that when life gets in the way, your forecasting...

Understanding Financial Accountability  

"I'm not here to give you the good news."  I say that phrase to clients much more often than you might think. Because I ultimately want to celebrate their business's success with them, I’m there to tell them the actual state of their company's finances and guide...

Trust and Commitment in a Remote Team 

A couple of months ago, I made my first overseas trek since 2017 – not for vacation – but to meet with the rest of the Fritz Financial Solutions team of accountants in the Philippines. It was important to me to show these women the time and attention needed to...

Client Spotlight: Andrea Freidman 

As a business owner, one of the most significant challenges to overcome is work-life balance. This dilemma has only been exacerbated over the last several years and forced many "traditional" industries, such as the legal profession, to change their ways. Long before...

MEET THE TEAM: Joy mercado, Staff Accountant 

Joy Mercado joined Fritz Financial Solutions just over six months ago after completing an accelerator program with TOA Global, our offshore recruiting partner specializing in the accounting industry. Joy has quickly become an invaluable team member doing highly...

What solution can Fritz Financial find for you?

Schedule a meeting with Daliah Fritz